Filter Digital

We’ve worked with Medivet, one of the largest chains of vet clinics in the UK to create a new future-fit digital ecosystem with the aims of enhancing client experience and delivering on business needs. One area that provided a real opportunity for improvement was devising a new approach for the management of reminders for vaccinations and treatments.

With ambition for continued growth, Medivet were aware of the need to upgrade the online offering to support their clients and to promote overall brand profile. As part of our continued work with the Medivet marketing team, we have most recently developed a new approach to their reminders management system. Medivet previously distributed customer Reminders for vaccinations, treatments and other scheduled activities through their Practice Management System. The process was primarily driven through manual processes carried out by practice staff, sending a templated communication via a standard SMTP gateway.

Ennismore are known for creating brands and experiences that deeply resonate with its audience, through award-winning interior design and brand communications. Filter were appointed to create a new online experience ahead of launching the new SO/ Paris hotel. This would then influence the future websites for properties which are within the SO/ brand.

The first phase of this project was to create a two page mini-site to reflect the new brand identity created by Ennismore for the SO/ properties. The first website has been created for the SO/ Paris hotel, ahead of its launch in September. The website links to the Ennismore central booking system and acts as a brochure style site for visitors. This website will then be further developed in the future and each individual SO/ property will have their own website, using the same sophisticated branding style.

Quod is a dynamic independent consultancy at the cutting edge of planning, development economics, socio-economics and environmental planning based in London and Leeds. Quod needed a web-based application that could help potential customers assess the regulatory requirements for a broad range of planning applications. We approached these problems by designing and implementing a database driven back-end for the application.

We encoded 50+ distinct question types, mapped to over 40 specific planning proposal types as entries in the database. We also integrated the existing interface with the required logic to take a user through the correct questions, in order to build an accurate and comprehensive profile of their development application. This will enable Quod to capture relevant application and user details while complying with relevant data protection legislation. Our team completed the project by generating informative and compelling communications to engage with users.

Digital has been part of Crystal Palace’s marketing and customer engagement efforts for some time, working with the club to identify areas where digital practice can improve. The sporting landscape has evolved, and progressive sports clubs are now shaping holistic fan engagement strategy, as they push beyond the matchday in search of the “every day”. With a cumulative global audience of 3.2 billion, the Premier League is broadcast in a total of 188 countries. With this exposure comes fierce competition to appeal to fans worldwide, and to benefit from the commercial opportunities that are presented.

Our work with the club began by looking at their Events space offering, working to build a website to better promote and appeal to a variety of non-football specific audiences. We then supported the club as it formalised and modernised its branding by linking the various fan touch-points with common fonts, colour-ways and language. At the same time, we were supporting the club to assemble a content and production team, finely tuned to deliver coverage to new and existing fans across the globe.