Mode Effect

The Challenge
UltraSabers needed a user-friendly website, particularly for mobile visitors who make up 65-75% of visitors. Mobile technology is slower than desktops’ because it relies on slower processors and less reliable connections.

In addition, the site had become stagnant and could not integrate even minor changes without some kind of disruption, such as losing access to a social media site. It lagged behind competitors for speed and was not particularly easy for mobile visitors to navigate.

Even with these problems, UltraSabers had reached a #1 position on Google for the lightsaber industry. Any changes to the website risked losing this position. “We are the Titan in the industry, especially for our size” says John Trent, UltraSabers’ marketing and website director. The goal was to maintain that ranking in a faster, more navigable site for its majority mobile customer base.

UltraSabers was committed to remaining with WooCommerce. Its competitors, however, tend to live on Shopify, which builds in more scalable speed but limits creative solutions.

John knew the UltraSabers site needed to be upgraded and more mobile-friendly to remain highly competitive. He wanted the best WooCommerce developers and searched for “WooCommerce experts.” ModeEffect showed up in the #1 position.

Read more at our website: https://modeeffect.com/ultra-sabers-client-case-study/

Services offered: WooCommerce development, Website hosting, & e-mail automation

The Challenge
Choq.com launched in 2019, using a WooCommerce website built with some freelancers and some DIY methods and launched on a traditional shared website host. They certainly didn’t expect things to pick up as fast as they did!

After switching hosts as a stop-gap, the site experienced two consecutive Black Friday crashes caused by an overload of site visitors. A second challenge was to boost the site’s sluggish performance for mobile customers, who make up 70-80% of site visitors and purchases.

It became apparent that seeking freelancers and general web development companies to help with higher-volume e-commerce sites wasn’t getting them the support they needed. So they went searching for a company who are experts in WooCommerce to help them.

Read more at our website: https://modeeffect.com/choq-client-case-study/

Services offered: WooCommerce development, development consulting, website hosting,

The Challenge
After migrating its current website over to WordPress from the prior platform to modernize the site, MAINGEAR began experiencing some challenges with speed and performance, especially with high volume traffic, which often happens when they get a shout out from a gamer influencer.

“While we did a lot of the work on our own and tried to resolve the issues for about three weeks, we knew we needed some outside expertise as the site was not performing as fast as we’d like it to and we kept having challenges with both speed and stability,” shared Wendel Santos, Creative Director for MAINGEAR. “We found Mode Effect from an email we received from them. We actually got the email months before we reached out, but when we started experiencing challenges, we remembered about them and decided to see if they could help us resolve our issues.”

The Solution
Mode Effect got started by conducting a thorough evaluation of MAINGEAR’S website, looking at the site top to bottom from the server, plugins, themes, PHP version and hosting environment. The goal of the evaluation process is to pinpoint the weak points and then begin to tackle the areas first that will make the most impact, working down the list of issues.

“Generally, every site we look at has three to 5 weak points,” said Mode Effect developer Kevin Brent, who led the MAINGEAR project. “The hosting environment was their primary weak point. Their server simply could not handle their traffic and user load.”

Read more at our website: https://modeeffect.com/maingear-client-case-study/

Tyson Foster, partner of The Red Headed Hostess with his wife Shannon, were seeking a website development partner who specialized in e-commerce – specifically the e-commerce platform WooCommerce made for WordPress websites.

“As our company grew, our current vendor could not serve us very well anymore,” said Foster. “There were constant issues, breaks and it was taking weeks and sometimes months to fix things.”

Tyson thought the vendor he initially hired to host and do website development work for his e-commerce site were WooCommerce specialists, but he quickly realized they weren’t. This led him to search for a long-term website development partner that was truly skilled in e-commerce, WordPress, and WooCommerce.

Tyson found Mode Effect, a WordPress company specializing in WooCommerce/e-commerce through an online search.

“A lot of companies say they are e-commerce experts, but many really aren’t,” said Tyson. “After speaking with Cody Landefeld [Mode Effect’s CEO], I felt confident in their knowledge in e-commerce and WordPress to move forward with giving them a try.”

Tackling a Backlog of Challenges

One of the first things Mode Effect did was ask Tyson for a wish list of things to fix and resolve that Tyson had not been able to get resolved with his current vendor. One of the big items on the list had to do with the company’s vendor reporting system.

“When our contributing vendors to our e-commerce store would try to access their reports, the system would crash,” said Tyson. “I could access these reports, but my vendors couldn’t through their logins, so I had to manually pull the reports and send them to the vendors, not an ideal use of time.”

Mode Effect worked through the issue, resolved it quickly and automated the process, saving Tyson valuable time.