Wallmander

Cellink has grown to become one of the world’s leading bioprinting companies, and we are proud to have been part of their journey from small startup to what they are today – an innovative, international company group with representation worldwide.
Cellink creates bioinks, bioprinters, and services to advance 3D cell culturing, tissue engineering, and drug development. Their products and services are used for academic- and corporate research and development. Cellink is a subsidiary of BICO, a global organization which leverages the power of engineering, robotics, AI, genomics, and bioprinting to rapidly advance healthcare. Cellink is dedicated to leading organ bioprinting efforts as healthcare advances toward personalized, easy-to-access medical treatments and solutions.

Cellink’s key customers are stakeholders in educational institutions, including professors, and professional bioprinting organizations. They were interested in expanding their sales and building rapid growth through an ecommerce platform.
As a global bioprinting supplier, Cellink needed a straightforward site to aid them in selling complex medical equipment without staffing their sales center 24/7. They also needed the ecommerce solution to be integrated with their Salesforce platform, a complex solution that would allow Cellink to cater to different markets around the world with ease – which we delivered to them.

Solution - the flexibility of WooCommerce
We harnessed the power and flexibility of WordPress in conjunction with WooCommerce to design and launch a custom website specific to Cellink’s product line and specifications.
This new website design was selected to be suitable for global customers, with a flexible framework within the WordPress environment to allow for easy updates.

The result: a customized WooCommerce experience with reduced loading times through a new CDN-setup, and tool creation for advanced brand profiling.

Inspired by the northern lights, Norrsken Jackets designs and produces top quality clothes for women. The Sweden-based company is passionate about offering the clothes for all weather conditions. Since launching in 2018, Norrsken has found success with a smart pricing model to accommodate market fluctuations. The company has built itself to be an outdoor apparel brand marked with fashion, so you can stay warm and be in style.

Norrsken’s website has received visitors and customers from all around the globe. To meet the needs of each country, they wanted to operate country-specific stores via a multisite store setup. They also sought digital and UX design, and an automated digital marketing strategy to drive new sales. Their challenge included 4 elements:
1. Multisite setup to run country-specific stores
2. Integration with ERP and PIM systems for smooth operations and keeping the sites up to date
3. Digital design & UX design
4. Automated digital marketing

We configured a multisite setup for Norrsken and used a custom integration system with third party systems WooCommerce and Gung. These third-party systems provide supporting functionality to the sites. We configured with system to be integrated with ERP and PIM systems, per Norrsken’s specifications.
We created a simple, but effective interface for users to seamlessly operate Norrsken sites. Our team focused on creating a familiar experience for customers. We also integrated customer-specific functionality to help Norrsken close sales and funnel jacket sales through the sales pipeline.
The automated digital marketing strategy was configured with Klaviyo. This marketing automation tool automated their SMS and email marketing strategy, allowing Norrsken staff to focus on what matters most: creating fashionable jackets and serving customers.

Norrsken launched their multisite interface. Within 6 months, the company sold more than 10,000 jackets.