East coast based WordPress / WooCommerce design and marketing experts. Our solutions produce bottom line results for your business.
✓ Analytics and Data Analysis
✓ Conversion rate optimization
✓ e-Commerce consulting
✓ Photo editing
✓ Product and collection setup
✓ Search engine marketing
✓ Store migration
✓ Web & application development
✓ Brand strategy
✓ Custom apps and integrations
✓ Email marketing
✓ Plugin development and customization
✓ Product photography
✓ Search engine optimization
✓ Store setup
✓ Website and marketing content
✓ Branding and design
✓ Custom solutions
✓ Logo and visual branding
✓ Plugin, theme, or app installation
✓ Sales channel setup
✓ Store build or redesign
✓ Theme development and customization
Creating a more streamlined ecommerce experienceAnnalee Dolls have been a tradition since 1934. The unique designs have warmed the hearts of families and collectors for generations. We have been working with Annalee Dolls since 2015 and have helped them to grow their online sales 380% in the past five years. Our team has been providing a combination of tactical marketing strategy along with consistent website system enhancements to help them continue to achieve these results with their WordPress / WooCommerce website application.Mobile Design Improving Conversion and RevenueThis is the third iteration of the Annalee Dolls website, in this latest build of the website that we completed in middle of 2019 we made some massive improvements to the site deliverability in terms of load speed as well as the mobile site presentation. Both of these changes together over the past year have resulted in a mobile conversion rate increase of 25%, an overall revenue increase of 85% and overall site load time speed increased by 15%!Inventory Management & FulfillmentWith the ever increasing order count volume we have been producing over the past five years there needed to be a backbone in place to properly handle the increased complexity and volume of logistics in keeping track of all this data. Annalee selected to work with Acctivate as their CRM and Inventory management program early on in our engagement with them. The only problem was that there really wasn’t a great out of the box integration solution for WooCommerce. So we built one. For the past 4 years we have been maintaining and evolving our own custom build Acctivate connector for WooCommerce and it has been working excellent for them.
Bari Life originally converted from Magento to WooCommerce in late 2017 when the wellness company first engaged our team for help with some clean up on its freshly migrated website. After working with the site for all of 2018 and half of 2019, it became clear that it would be necessary to build and implement a new WordPress theme site in order to increase sales and traffic growth. The primary goals for the redesign were to make the site easier to work with day to day, quicker to load, easier to support, and convert more revenue.The FirstTracks team got to work planning, designing, building, and implementing a whole new theme framework for the Bari Life website. This new design features a much lighter, sleeker, and professional tone. Since launching in January 2020, the results have been fantastic. Overall website sales are up 20% year over year. Mobile device conversion rates are up 60%, which has lead to an increase in revenue from mobile of just over 50%.
Ellevet Sciences had an aggressive goal to increase online sales by 45%! Not only that they wanted to be setup for further scaling and extension into global markets as well. So our design and development teams went to work on planning out a whole new theme framework. The new design features a light, clean, crisp and airy feel to it. We also incorporated a clever “shop by concern” feature on the homepage of the site. This makes it very simple for a new user to find the products that are best for their pet.WooCommerce Memberships & Subscription EnhancementsThere was a lot of care and attention to detail paid to the product details layout and design. We wanted to make sure it was more immediately obvious what the options for their products are. The stock setup for WooCommerce subscription products is a bit on the clunky side. You will notice right away all the visual improvements we made to how your can select all your options. Another major element to this part of the redesign was the responsive mobile layout. Using these new features on your phone is quick, intuitive and simple. These improvements have been a big contributor to their amazing growth so far this year.
Complete redesign and e-commerce enhancements for subscription serviceRenee M. Powers is the creator of the Feminist Book Club. A unique subscription box service built on WordPress and WooCommerce. FBC is about brining together intersectional feminist readers to fuck up systems of oppression since 2018 (in their own words). This was a website we were very excited to redesign! Bold presentation elements, lots of color and flair and exciting subject matter. Beyond the design we also had work to do on the back end to improve how the subscription system worked. Our aim was to make purchasing easier and fulfillment smoother and simpler for the team at FBC.Bold new WordPress / WooCommerce website designThe old Feminist Book Club website was running on a very old version of the thesis framework. This had a very limited series of features for them to work with which needed to change. Our design team worked with FBC to develop a new bold look and feel that took a lot of cues from their actual subscription boxes. We couldn’t be happier with the final product. The site is bold, brash and and definitely in your face, but easy on the eyes and quick to figure out.Improving mobile experience and trackingThe new site went live in February 2021 and has delivered the goods:- Ecommerce revenues 100% year over year.- Mobile ecommerce conversion rate average of 2.85%.- Desktop conversion rate is averaging 13%!- Traffic and new users and sessions are all up about 80%- Excellent responsive programming combined with exceptional design and content strategy can’t be beat!
Website design, programming and development done right! Work with some of the top WordPress and WooCommerce developers in the U.S. Looking to improve your current website, migrate to WordPress/WooCommerce or add new functionality? Our expert team of in-house development and design professionals can architect a solution to meet your needs and goals. The FirstTracks team has 10+ years of experience building and customizing with WordPress and WooCommerce.
There are so many moving parts to a successful marketing campaign, but which ones are best for your business? That's where the team at FirstTracks Marketing comes in. We can help you build out a managed marketing program that delivers results for your business. Our approach is all about bottom line results. We need to understand your business, your products, your customers and the best way to get them together at the right time. Your investment in our services always yields a positive return.
The FirstTracks Marketing development team has been designing, building and supporting WordPress and WooCommerce websites for over ten years. Our team knows the right way to design and build your ecommerce solution, with speed and conversions in mind. We can help you build and sell just about anything online. Our team has used WooComerce to facilitate memberships with subscriptions, bookings, donations, event registrations with ticket sales and all manner of simple and variable product implementations. Our build quality is second to none and our site performance and conversion rate production proves that out. If you are looking to implement WooCommerce the best way the first time make sure you contact our team. You won't be disappointed.
Looking to brand your organization? Need help designing a logo, creating a branding style guide? Looking to overhaul the design and usability of your website? The creative team at FirstTracks Marketing can help you take your visual presence to the next level. Our team specializes in all aspects of design and mediums, physical and digital.
Bringing on FirstTracks as our fully integrated partner for every aspect of our marketing efforts, web development and email marketing has helped us get better results faster. It’s hard to imagine doing this any other way with any other partner!
“We started working with First Tracks in 2015. I can’t speak highly enough of Matt and his entire team. They completely rebuilt our web site and put together an aggressive marketing plan. In five years our web sales have more than doubled! We are up a total of 380% in 5 years. Those numbers speak for themselves. Everyone at FirstTracks is professional, responsive, and great to work with. Five stars, for sure!”
“FirstTracks has gone above and beyond with every deliverable for my site redesign. And as a plus, they’re all so fun to work with!”
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